Few days ago I was speaking to a guy at the health club I just registered at. (Never had time when I was having a job.) We began talking about our personal trainers. If you aren't familiar with the term, these are fitness experts who have been trained to make up with work-out routines based on individuals strengths, needs and goals.
Anyway, Rick said something that hit me right in the middle of my eyes. "I got so confused reading all the books and fitness periodicals. Everybody has their own thoughts of what works the best. I eventually figured if I was going to work out, I possibly as well pick one professional, listen to them and follow their program."
afterwards, as I was driving my pained body home, I thought about how suitable Rick's comment was to
internet marketing. Everyone's a professional. (although people who have yet to sell their first eBook.) And there are million programs, books, secrets, techniques and tactics that will do the job for you.
The only thing is, you can easily fall into what my favorite business school professor named, "Analysis Paralysis". That's where a lot of people are stuck. They continue reading, and it gets in the way of actually doing something.
***** I was guilty *****
I was guilty of this, too. I must have bought several hundred dollars worth of books and courses until I realized what worked for me, with my own internet business.
Luckily, the professional I decided to follow was, in hindsight, an amazing choice. And by following his advice and listening to his ideas, I have created a number of successful cash flow streams.
My point isn't that my "guru" is the correct choice for everyone. The point is to pick one or maybe a couple of people you really respect, and model them. Certainly, see if they are in fact successful in their own businesses first. But when you see someone you respect and who has style you like, listen to their advice and follow what they recommend in their writings.
***** Save Your Brain *****
Using this method can save lots of brain cells that you would put in switching strategies and tactics. It avoids bewilderment and provides you a good point of reference from which to work.
You don't have to keep reading and searching for the latest eBooks. Presume your guru knows the most updated tactics and will advise you of how well they do their job.
I'm not saying you never look at another eBook or eZine again, it's just that when you have one primary star you stay with, it's much easier to find your way, working from home.
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